Founder framework / 01

The STORY Framework

A startup equity story is not a collection of slides. It is a causal argument for why this company can create value.

01ituation
02hesis
03pportunity
04easons to Believe
05our Raise

The causal logic

Because this Situation exists, we believe this Thesis can create this Opportunity. These are the Reasons to Believe. This is what Your Raise enables.

Explore the framework

Five questions. One connected investment story.

01

ituation

Start with the world as it exists, not with your solution.

What it needs to answer

  • Who has the problem?
  • How painful is it?
  • What happens today instead?
  • Why does it matter now?

The question I ask

Whose problem is this, exactly?

The connection

ProblemAnswerOpportunityProofCapital

The story becomes stronger when every claim creates the reason for the next one.

Problemituation
Answerhesis
Opportunitypportunity
Proofeasons to Believe
Capitalour Raise

From framework to practice

Can your story survive the room?

Building the story is one thing. Defending it under questioning is another.

StoryPracticeInvestment committee
Enter the Pitch Practice Room Beta

Need another perspective?

Let's work on the part of your STORY that isn't landing.

45 minutes. One conversation. Pro bono.